Neefepark Chemnitz Germany

Neefepark Shopping Centre
Chemnitz, Germany
Neefepark is a large out-of-town shopping centre on the outskirts of Chemnitz. The development had been built in the early 1990’s. We were commissioned to appraise the Centre and propose improvements to the mall, entrances and food court. Projects completed to date include a new logo for use for branding, signage, and website, and new signage. The food court was particularly dated and poorly designed, and we were asked to design a replacement catering destination.